Audi: 30 Years of quattro!

Great video here from Audi tv celebrating again 30 years of quattro, Audi’s permanent all-wheel drive which still beats the rivals hands down.

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30 Years of Quattro

This April, Audi‘s Quattro technology (quattro TM) will turn 30, and boy, the magic it has done in the past 30 years; numerous! Don’t forget, it’s also the anniversary mark for the car that first brought it to market.

Just a brief history: Quattro owes a large part of its existence to an Audi chassis engineer named Jörg Bensinger. In the late 1970s, Bensinger was testing a Volkswagen Iltis in the middle of a Finnish winter when he discovered the beauty (to coin a phrase) of all-wheel drive. The Iltis, a trucklike off-road vehicle that had been developed for use by the German army and forestry service, was simply untouchable on snow-covered roads — no car or truck of the time, no matter how powerful, could keep up with it. Bensinger was enthralled with the idea of a four-wheel-drive road car, and in February of 1977, he proposed the idea to Ferdinand Piech, Audi’s director of technical development. Piech signed off on the notion, authorizing a limited testing program built around the Audi 80.

To celebrate, Audi has a full year of activities planned, including a special exhibition at the Audi Forum Ingolstadt, a place at the Techno Classica in Essen, and Audi Tradition hauling momentous examples of Quattro to shows around Europe.

See more on Jalopnik

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Audi fixes e-tron name for its electric cars

Audi has decided to use the e-tron designation for its electric vehicles.

Audi cars will carry the e-tron logo on their rear, similar to the way models now bear the “quattro” designation.

We previously heard of Audi’s plans to produce an initial run of 100 units of its e-tron electric sports car at its factory in Ingolstadt, Germany, in 2012. The car was unveiled at the 2009 Frankfurt auto show.

An expansion of this small production volume to 1,000 units is planned. No decision has yet been made on where the vehicle will be built long term.

Just might want to watch this promo video of e-tron as well:

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